- The Number: 70% Overall
- What the Score Report Shows You
- Where the Points Live: Domain Weights
- Format, Timing and Open-Notes Rules
- What 70% Means in Practice
- Failing the First Attempt: The Included Retake
- Fees and the Conflicting Price Quotes
- A Domain-Weighted Prep Schedule
- A Naming Caveat Worth Knowing
- Frequently Asked Questions
- The Certified User Experience Analyst exam requires 70% overall to pass, on 100 multiple-choice questions.
- Persuasion engineering and Institutionalization of UX are about 30% each, so those two domains carry roughly 60% of the exam.
- Results display each section's percentage plus your overall score, so a failed attempt tells you exactly where to refocus.
- An unsuccessful candidate gets one included second attempt, which must be used within six months.
The Number: 70% Overall
The Certified User Experience Analyst exam, administered by Human Factors International (HFI) through HFI Training, has a published passing requirement of 70% overall. That is the figure to plan around. The exam consists of 100 multiple-choice questions with four response options each, so the straightforward reading is that you need to answer roughly 70 of the 100 correctly.
Two cautions keep that reading honest. First, the published materials state the threshold as a percentage, not as a raw count of questions, so treat "about 70 correct answers" as an arithmetic convenience rather than an official statement. Second, the sources reviewed do not describe any scaled-score conversion, so there is no evidence of a mysterious 200-to-800 style scale here. Your result is reported as percentages.
If you are still working out whether you are even eligible to attempt the exam, start with our guide to CXA requirements, eligibility and prerequisites. The short version: HFI requires Certified Usability Analyst (CUA) status before CXA, while HFI's own CXA courses are optional.
What the Score Report Shows You
One of the more useful features of this exam is the shape of its results. When you finish, your results show the percentage for each section as well as your overall score. That matters for two reasons.
- It is diagnostic. A candidate who lands under 70% overall can see which sections dragged the total down rather than guessing.
- It rewards honest self-assessment. Because section results are visible, a strong score in one area does not hide a collapse in another from your own view, even though the pass decision rests on the overall percentage.
Where the Points Live: Domain Weights
The four official competency areas carry approximate percentages of total questions, as shown in HFI's five-page User Experience Analyst (CXA) Exam Fact Sheet. Because the overall pass mark is a flat 70%, the weights tell you where a missed concept costs the most.
| Domain | Approximate weight | Approx. questions out of 100 |
|---|---|---|
| Persuasion engineering | 30% | About 30 |
| Application of persuasion engineering techniques | 20% | About 20 |
| Strategy and innovation | 20% | About 20 |
| Institutionalization of UX within organizations | 30% | About 30 |
Persuasion engineering and Institutionalization of UX within organizations are jointly the largest, at approximately 30% each. Together they account for roughly six of every ten questions. A candidate who is excellent at Strategy and innovation but shaky on those two heavyweights is carrying real risk. For a deeper walk through each content area, see our complete guide to all four CXA exam domains.
Persuasion engineering (about 30%)
The conceptual core. Expect questions that test whether you understand the principles behind designing for behavior and decisions, not just whether you can recite terms.
- Know the underlying concepts well enough to apply them to an unfamiliar scenario.
- Review the official topic outline for the exact objectives rather than relying on memory of a course.
Application of persuasion engineering techniques (about 20%)
The practical counterpart. The exam tests both conceptual knowledge and practical application, and this is where application-style questions concentrate.
- Practice recognizing which technique fits a described situation.
- Work through the official sample questions to see how scenarios are framed.
Strategy and innovation (about 20%)
Higher-level thinking about how UX contributes to organizational direction and new offerings.
- Be ready to reason about trade-offs, not just definitions.
Institutionalization of UX within organizations (about 30%)
Tied for the heaviest weight. This domain is about embedding UX practice into how an organization operates.
- Treat it as equal in importance to Persuasion engineering, because the weights are equal.
Format, Timing and Open-Notes Rules
The mechanics of the sitting affect how you convert knowledge into a 70%.
- Questions: 100 multiple-choice, four options each.
- Time: 2 hours 30 minutes as the standard limit. India allows 3 hours, and candidates who are not fluent in English may request a total of 4 hours.
- Resources: You may consult HFI course materials and your own notes. You may not use online resources or other people's assistance.
- Delivery: A secure application is required. HFI's Help Center specifies home or workplace delivery on your own computer, with proctored classroom delivery in India. The exam can begin within the scheduled 24-hour window.
- Timer and navigation: The timer cannot be paused. Submitted sections cannot be revisited, but you may flag questions and review them within an unsubmitted section.
The open-notes allowance is a trap if you misread it. With 100 questions in 150 minutes at the standard limit, you have roughly a minute and a half per question. That leaves little room to look things up repeatedly. Organized notes help you confirm a detail quickly; they do not substitute for understanding. Our difficulty guide for the CXA exam covers how the format feels in practice.
What 70% Means in Practice
Because the pass mark is a percentage across 100 questions, the working margin is easy to reason about. You can miss roughly 30 questions and still reach the threshold on the straightforward reading. The question is where those misses come from.
- Protect the 60%. About 30 questions come from Persuasion engineering and about 30 from Institutionalization of UX. If you routinely miss a third of the questions in each, you have already used up your entire margin before touching the other two domains.
- Use the 40% as your cushion. Application of persuasion engineering techniques and Strategy and innovation are about 20 questions each. They are real points, but a bad day there is more survivable than a bad day in the two heavyweights.
- Do not budget on exact counts. The weights are approximate. The actual number of questions per domain on your sitting may differ slightly from the percentages above.
Key Takeaway
Treat 70% as a floor in each of the two 30% domains, not just overall. Scoring comfortably above 70% in Persuasion engineering and Institutionalization of UX gives you the margin to absorb weaker performance elsewhere.
Failing the First Attempt: The Included Retake
The passing requirement is demanding enough that the retake policy deserves attention. An unsuccessful candidate may use the included second attempt within six months. Two details are worth stating plainly:
- The second attempt is described as included, which is why the published fee quotations refer to two attempts.
- The six-month window is a deadline. Use the section percentages from your first result to plan a targeted review rather than re-reading everything.
The certification itself has no expiration once earned. For the scheduling side of this, including how the 24-hour window works, read our guide to CXA exam dates, testing windows and scheduling.
No current official overall pass rate was verified in the sources reviewed, so we do not quote one. If you want to see how we approach that gap, our page on the CXA pass rate and what the data does and does not show explains it.
Fees and the Conflicting Price Quotes
Passing score and cost are linked because the retake is bundled. But HFI's published pricing is not consistent across documents, and you should read it carefully rather than assume one figure.
| Published source | Standalone exam | After all four courses |
|---|---|---|
| Currently linked five-page Exam Fact Sheet | US$900 (includes two attempts) | US$450 (includes two attempts) |
| HFI Help Center and Analyst exam page | US$850 | Not stated in the same terms |
| Older undated two-page Exam Fact Sheet | US$850 | US$255 |
For a fuller breakdown, see our CXA certification cost guide, and if you are weighing the investment, our ROI analysis of whether the CXA is worth it.
A Domain-Weighted Prep Schedule
Rather than a generic plan, weight your calendar to the exam blueprint. This example assumes four weeks and front-loads the two 30% domains. Adjust it to your own background; the official topic outline is the authority on exact objectives, and our CXA study guide expands on resources.
Persuasion engineering
- Work through the official topic outline for this domain.
- Build your own notes, since open notes are permitted.
Institutionalization of UX within organizations
- Cover the second 30% domain with the same depth as week one.
- Take the official sample questions as a diagnostic.
Application and Strategy and innovation
- Study the two 20% domains together; application scenarios reinforce the week-one concepts.
Timed practice and gap repair
- Simulate the 100-question format against the clock.
- Revisit whichever section percentage came out weakest.
Note that the official sample questions are copyright 2011, so use them to learn the question style rather than as a prediction of current content. You can supplement them with timed drills on the main CXA practice test site, and a condensed refresher is available in our one-page CXA cheat sheet.
A Naming Caveat Worth Knowing
This article concerns the Certified User Experience Analyst credential. HFI's current marketing at one of its pages presents a credential called Certified Experience Architect under the same CXA letters, while the regional Analyst page, the Help Center and the linked exam documents continue to use Analyst terminology. We have not established any formal transition or replacement Analyst blueprint from the sources reviewed, so everything above reflects the Analyst exam documents. Before you register, confirm with HFI which exam you are booking. If the acronym itself is confusing, our explainers on what CXA is and what CXA stands for cover the basics.
Frequently Asked Questions
The passing requirement is 70% overall. The exam has 100 multiple-choice questions with four options each, so the practical target is roughly 70 correct answers, though the published materials state the threshold as a percentage.
Yes. Results show each section's percentage along with the overall score. That makes a first-attempt result useful for planning a targeted review if you need to retake.
An unsuccessful candidate may use the included second attempt within six months. Because of pricing inconsistencies in HFI's published documents, confirm the exact retake terms with HFI when you register.
Persuasion engineering and Institutionalization of UX within organizations are each approximately 30% of the exam, so together they make up roughly 60% of questions. Application of persuasion engineering techniques and Strategy and innovation are each approximately 20%.
You may consult HFI course materials and your own notes, but not online resources or other people's help. The timer cannot be paused, and submitted sections cannot be revisited, so time management matters more than lookup speed.